Rihanna created Fenty Beauty, a brand “applicable to all women” by focusing on a wide range of skin tones traditionally difficult to make up, identifying universal shades. Her vision: “Make-up is made for fun and should not be put on out of obligation, nor should it give the impression of being a uniform. Be free to seize opportunities, take risks, dare to do something new or different”.
- Olivier Rousteing, artistic director of Balmain, gives himself away without any make-up.
- DRC loses $5 billion every year in tax exemptions